Valuing Your Time & Reach
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHOO5XfOQml9_vEjFC5XtJDI4durmM_ZAgPK4K5iNgjZSgZzJjRpcfbr4jSgHBdCbT_xFbkNHt9pxZSNNFzC-PKPZE6ja6Dq0OopBo7fT7zoOdT78f3AEmwiWM8tRSg6v5E1Oa9SAEjOECR1g677hAuYQLBSOV0TIszMZBScZS_lcXPYuBZA/w400-h303/Screen%20Shot%202022-03-18%20at%208.30.25%20AM.png)
I have had this conversation with many...do you accurately attach value to your brand/business? - When I think back to growing up as an athlete in my early 20's, I definitely wanted to win, but I also wanted to look the part. You know... logo's on the chest, looking Professional, sponsored, fast....awesome! Great for a poster on the wall, or a picture in a frame. We all dreamt about it and most still do!! - I didn't realize it in 2004 and although we didn't have social media, it was a no brainer for a business to offer some sort of free product or a moderate discount in exchange for exposure through a big company billboard on our chest and a seminar or two. - Today, with the cost of buying advertisement on social media or hiring someone to do the work to promote a brand, it's even more of a no brainer to offer a discount to athletes, teams and coaches. - We see this magnified with the Ambassador and Elite Teams. Athletes get a kit, some product to try or buy at a