Valuing Your Time & Reach

I have had this conversation with many...do you accurately attach value to your brand/business? - When I think back to growing up as an athlete in my early 20's, I definitely wanted to win, but I also wanted to look the part. You know... logo's on the chest, looking Professional, sponsored, fast....awesome! Great for a poster on the wall, or a picture in a frame. We all dreamt about it and most still do!! - I didn't realize it in 2004 and although we didn't have social media, it was a no brainer for a business to offer some sort of free product or a moderate discount in exchange for exposure through a big company billboard on our chest and a seminar or two. - Today, with the cost of buying advertisement on social media or hiring someone to do the work to promote a brand, it's even more of a no brainer to offer a discount to athletes, teams and coaches. - We see this magnified with the Ambassador and Elite Teams. Athletes get a kit, some product to try or buy at a